# Elementera > Elementera measures and improves how AI search engines such as ChatGPT, Google AI Overviews, Perplexity, Claude and Gemini find, describe and recommend companies. It offers managed AEO (answer engine optimization) services, done for the client, and Lenz, its AI visibility platform. Its clients are small and mid-sized businesses and funded startups, including SaaS, fintech and technology companies. Elementera's work has two parts. Measurement: Lenz asks AI engines the questions a buyer in a category would ask, without naming the company, and reports how often each engine names it. Improvement: the managed AEO service works through the reasons an engine leaves a company out of its answers or describes it wrongly, from whether the engine's crawler can read the company's pages to how other sites describe the company. Elementera was founded in 2024 in Vancouver, Canada, by four co-founders with backgrounds in machine learning research (Mila, McGill University, Microsoft Research), language models and product. Contact: hello@elementera.com. ## Company - [Elementera home page](https://www.elementera.com/): Overview of Elementera's AEO services and AI visibility products. - [About Elementera](https://www.elementera.com/company): What Elementera does, who it works with, and the research background of its founders. - [Book a call](https://www.elementera.com/aeo-booking): Book a call with Elementera about managed AEO services. This is how an engagement starts; there is no public price list. - [Contact](https://www.elementera.com/contact): How to reach Elementera: book a call, email hello@elementera.com, or start with a free Lenz report. - [Events and webinars](https://www.elementera.com/events): Every Elementera webinar in the AI Visibility 101 series, by industry and date. ## Products - [Lenz](https://www.elementera.com/product/lenz): Elementera's AI visibility platform; it asks ChatGPT and Gemini the questions buyers in your category ask, without naming you, and reports how often each engine names your company. - [Free AI visibility report](https://lenz.elementera.com/): Create a free Lenz account and run an AI visibility report for your company. ## Free tools - [Free AEO and AI search tools](https://www.elementera.com/free-tools): Every free Elementera tool and interactive guide on one page, grouped by job, with links to each one. - [llms.txt generator](https://www.elementera.com/blog/what-is-llms-txt-how-implement-for-ai-bots-2026-guide#ekw-llms): Build an llms.txt file for your site in the browser; nothing is uploaded. The same guide explains what an llms.txt file is and how to add one, and includes an AI crawler check that shows which AI search and training crawlers a robots.txt allows or blocks. - [Organization schema generator](https://www.elementera.com/blog/schema-markup-for-aeo-seo-geo-ai-seo#ekw-schema): Write Organization JSON-LD for your home page as you type, inside a guide to which structured data types still matter for SEO and AI search after Google removed FAQ rich results. - [Buyer-question builder](https://www.elementera.com/blog/how-to-do-prompt-research-aeo-ai-search-optimization#ekw-prompts): Turn your category, buyers and locations into the questions people ask AI assistants, inside a guide to finding and organizing those questions (prompt research) for AEO. ## Guides - [Elementera blog](https://www.elementera.com/blog): Index of Elementera's articles on AEO and AI search. - [AI case studies](https://www.elementera.com/ai-case-studies): AI and machine learning projects delivered by the Elementera team. - [From text to natural speech](https://www.elementera.com/ai-case-studies/from-text-to-natural-speech-deep-learning-s-leap-in-speech-synthesis): Char2Wav, end-to-end speech synthesis research co-authored by an Elementera founder. - [How AI learns to create music and sounds from scratch](https://www.elementera.com/ai-case-studies/how-ai-is-learning-to-create-music-and-sounds-from-scratch): SampleRNN, an audio generation model co-authored by an Elementera founder. - [Robust AI models by learning from the hard-to-learn](https://www.elementera.com/ai-case-studies/robust-ai-models-by-learning-from-the-hard-to-learn): Research on forgettable training examples and what they say about model robustness. - [Dental practice software in 2026](https://www.elementera.com/blog/dental-practice-software-in-2026-us-canada): A vendor-by-vendor guide to practice management systems and AI tools for dental practices in the US and Canada. - [What an AI visibility audit covers for small and mid-sized businesses](https://www.elementera.com/blog/what-an-ai-visibility-audit-actually-covers-for-smbs): What an AI visibility audit checks and what a business gets from one. - [User intent optimization in AEO](https://www.elementera.com/blog/user-intent-optimization-what-it-is-and-why-it-matters-in-aeo-ai-seo-and-ai-brand-visibility): What user intent optimization means and how it applies to AI search and brand visibility. - [Why choose answer engine optimization over traditional SEO](https://www.elementera.com/blog/why-choose-answer-engine-optimization-aeo-for-ai-search-optimization-over-traditional-seo): How AEO differs from traditional SEO and when each applies. - [Generative engine optimization: what the GEO paper shows](https://www.elementera.com/blog/generative-engine-optimization-what-geo-aeo-ai-search-paper-shows-your-business): A plain reading of the academic paper on generative engine optimization and what it means for a business. - [Google Preferred Sources and AEO](https://www.elementera.com/blog/google-preferred-sources-aeo-ai-search-overview): What Google Preferred Sources is and how it relates to AI visibility. - [Inside Google's first year of AI Mode](https://www.elementera.com/blog/googles-first-year-ai-mode-how-americans-search-now): How Google AI Mode has changed the way people in the US search. - [What you might have missed from Google I/O, and why it matters for AEO](https://www.elementera.com/blog/you-missed-google-io-2026-why-matters-aeo-ai-search): The Google I/O announcements that affect AEO and AI search. - [Google has removed FAQ rich results](https://www.elementera.com/blog/google-has-removed-faq-rich-results): What the removal of FAQ rich results from Google Search means for site owners. - [Paid ads in AI assistants: a practical guide](https://www.elementera.com/blog/everything-to-know-paid-ads-ai-chatgpt-gemini-practical-guide-2026): What is known about advertising inside AI assistants such as ChatGPT and Gemini. ## Team - [Dr. Maziar Gomrokchi](https://www.elementera.com/team/dr-maziar-gomrokchi): Co-Founder and CEO of Elementera. - [Soroush Mehri](https://www.elementera.com/team/soroush-mehri): Co-Founder and Chief AI Officer of Elementera. - [Dr. Mehrdad Mehrbod](https://www.elementera.com/team/dr-mehrdad-mehrbod): Co-Founder and Chief Product Officer of Elementera; leads product, including Lenz. - [Mojtaba Ebadi](https://www.elementera.com/team/mojtaba-ebadi): Co-Founder and Chief Operating Officer of Elementera. ## Optional - [Answer visibility techniques for AEO](https://www.elementera.com/blog/maximize-answer-visibility-with-proven-aeo-geo-ai-seo-techniques): Techniques for getting a company's content used in AI answers. - [How answer engine optimization improves AI search visibility](https://www.elementera.com/blog/how-answer-engine-optimization-boosts-your-online-visibility): An introduction to AEO strategies for brand discoverability in AI search. - [AEO and SEO strategies for business growth](https://www.elementera.com/blog/unlock-aeo-and-seo-optimization-strategies-for-business-growth): How AEO and SEO work together for a growing business. - [Why optimize for answer visibility](https://www.elementera.com/blog/why-optimize-answer-visibility-for-better-engagement-effective-ai-content-discoverability-strategies): Why answer visibility matters and how to make content easier for AI engines to find. - [Constitutional AI and AI answers](https://www.elementera.com/blog/constitutional-ai-and-the-strategic-architecture-behind-ai-answers): How the rules AI models are trained to follow shape the answers they give. - [The generative re-architecture of digital authority](https://www.elementera.com/blog/the-generative-re-architecture-of-digital-authority): An essay on how generative AI changes what makes a source authoritative online. - [Terms of service](https://www.elementera.com/terms-of-service): Terms of service for the Elementera website and services. - [Privacy policy](https://www.elementera.com/privacy-policy): How Elementera collects and uses personal data.