Key point. The buyer question builder turns a keyword into the kinds of questions buyers type into ChatGPT, Gemini or Google AI Mode, grouped by intent. Describe what you sell and who buys it, then copy the list or download it as a CSV. Nothing leaves your browser.

What does the builder ask for?

Five short answers, two of them optional:

what you sell, as a category rather than your brand;
who buys it;
where, if location matters;
the job it does or the problem it solves;
a competitor buyers compare you with.

How are the questions grouped?

By the intent behind them: Discover, Compare, Evaluate, Decide and Problem. Switch intents on or off to focus the list on the stage of the buying journey you care about.

How should I use the list?

Treat it as a starting point. The questions are written from templates, so rewrite them in your customers' own words, from sales calls, reviews and forums, before you track them. Then ask each one in the engines your buyers use, or run them in Lenz to see how often ChatGPT and Gemini name you.

Where can I read more about prompt research?

Our guide to prompt research explains how to find the questions buyers ask AI assistants, and the same builder runs inside it.

FAQ

Does the builder send my answers anywhere?

No. The questions are written in your browser. Nothing is uploaded.

Should I put my brand name in the questions?

No. Describe your category, not your brand: buyers who have not heard of you ask about the category.

Can I export the questions?

Yes. Copy the list, or download it as a CSV to paste into a spreadsheet.

Work with us

Want it done for you? Book a call about managed AEO services. Want to see where you stand first? Get your free AI visibility report from Lenz.

Buyer question builder