Elementera
Products
OriginumLenzThe Supervised plan, our managed AEO service
Case StudiesBlogFree ToolsAbout UsBook a call
Book a call

Free: see which companies ChatGPT and Gemini name for your buyers' questions

Turn what you know into what AI recommends

Expertise in. Original content out.

Originum interviews founders, small-business owners and creators, then turns their answers into original content for AI search.

Get your free AI visibility reportBook a call

The report is free and shows whether ChatGPT and Gemini name you today. On a call, we set you up with Originum or the Supervised plan, our managed AEO service.

“I am clearly seeing a positive shift in my reviews and bookings since I started working with Elementera.”
Michael Fhima, President, Clairmount Group
Elementera logo connected to the logos of seven AI engines, including ChatGPT, Gemini, Claude, Google and Bing
Expertise from World-Class Institutions
Micro Focus logo
CoreWeave logo
HashiCorp logo
ApplyBoard logo
McGill University logo
Google DeepMind logo
Shopify logo
Microsoft logo
MIT logo
UC Berkeley logo
IBM logo
Google logo
Harvard University logo
Microsoft logo
HashiCorp logo
McGill University logo
Microsoft logo
Google logo

Where our team trained and worked

Founded by

  • Maziar "Maz" Gomrokchi, PhD CO-FOUNDER & CEO
  • Soroush Mehri CO-FOUNDER & CAIO
  • Mojtaba Ebadi CO-FOUNDER & COO
  • Mehrdad “Med” Mehrbod, PhD CO-FOUNDER & CPO

Meet the team

What does Elementera do?

Elementera helps founders, small-business owners and creators turn what they know into original content for AI search. Originum, our product, interviews you and writes pages and posts from your answers. Or choose the Supervised plan, our managed AEO service: our team does it all for you, from A to Z. Both start with a free report or a call.

Why does original content matter in AI search?

Original content matters because generic content is everywhere and a good ranking does not settle who gets read.

  • Generic content is everywhere.About half of new English-language articles online are now primarily AI-generated, according to Graphite's study of 55,400 articles published through March 2026, as judged by three AI detectors.
  • Ranking well is not enough.“Across the non-branded searches we measured, more than half of the sites AI Overviews cited weren’t in Google’s top 10. Good rankings don’t guarantee your page is the one being read.”
  • Your expertise is the part no one can copy.Founders and owners carry years of customer stories, numbers and opinions, and much of it never gets written down for lack of time.

Sources: Graphite, “AI Now Writes as Many Online Articles as Humans”, May 15, 2026, verified October 21, 2026; Elementera, measurements of Google AI Overviews on non-branded US searches, July 2026.

What your buyers see

The AI answer is the new first page

Buyers ask an AI assistant and act on the short list it gives them. If your brand is not in that answer, you are not in the running. Switch between before and after to see the difference AEO makes.

Illustration
What is the best payroll software for a 20-person agency in Canada?
See what AI says about you →

Expertise in. Original content out.

How does Originum work?

Originum works in five steps, and what you learn in the last step feeds the next round.

  1. Start from your strategy

    Originum starts from your vision, your goals, your ideal customers and what you know that competitors don’t.

  2. Pick the topics you need to win

    Originum ties each topic to your business goals and to the AI engines your buyers use, so every piece has a job.

  3. Interview with Originum for each target

    For each topic, a guided interview draws out your customer stories, examples, numbers and opinions.

  4. Turn your domain expertise into original content

    Originum writes pages, blog posts and social posts from your answers, each aimed at one topic on one engine, and gives each draft an originality score.

  5. Measure the win

    Lenz tracks your AI visibility on seven engines, and the gaps become questions for your next interview.

Captured, not written: the raw material is always your own knowledge, never a blank prompt.

Lenz tracks AI visibility on ChatGPT, Gemini, Perplexity, Claude, Grok, Google AI Overviews and Google AI Mode.

Which way of working fits you?

Elementera offers two paths, and both start with the same call.

PathOriginumThe Supervised plan (our managed AEO service)
Who it suitsFounders, owners and creators who want to do it themselves, with helpCompanies that want it done for them, from A to Z
What happensYou answer the interview; Originum plans the topics, writes the drafts and gives each draft an originality score; you publishOur team runs the strategy, content, technical and off-site work, publishing and monthly measurement.
PricingOne subscription plan, explained on the callFlexible, set for your company on the call
How it startsAn onboarding call: Originum is open to Elementera clients todayA call, then a baseline of where you stand
Book a callGet your free AI visibility report

Not sure yet? The free report shows whether ChatGPT and Gemini name you today. How Originum works · Managed AEO services

Why Elementera?

Four things set Elementera's work apart.

Strategic content, not mass AEO.
We don’t publish hundreds of AI articles. Each piece serves your business strategy and targets one cluster on one engine.
Originality, scored.
Originum gives each draft an originality score: how much of it comes from your own material rather than from what is already published.
Expertise in, original content out.
The raw material is your own knowledge, drawn out in a guided interview, not a prompt typed into a chatbot.
Built by AI practitioners.
Our founders’ backgrounds include Google DeepMind, Microsoft, Mila, MIT, Harvard and UC Berkeley, and they have published machine learning research since 2015. Meet Dr. Maziar Gomrokchi, Soroush Mehri, Dr. Mehrdad Mehrbod and Mojtaba Ebadi.
Illustration: three people pull a red growth arrow upward with a rope
PROOF, NOT PROMISES

What happens when
AI can find you

Elementera has done an amazing job. In less than four months, you have made me feel like a celebrity. I used to get a maximum of 200 impressions, and the last time I checked, we were at around 1.1 million. This is huge. Please keep up the great work.

Dr. Hashemi

Dr. Hashemi

Owner, HDC

We came to Elementera to expand our clinic and attract more patients. This team assessed our setup and explained every step and cost clearly. They grew our search visibility. They've stayed attentive and keep trying new ideas. We've seen a noticeable increase in new patients who found us through online search alone.

Dental Treatment Center logo

Dr. Ghadiri

Owner, DTC

I am clearly seeing a positive shift in my reviews and bookings since I started working with Elementera. I will definitely recommend you to my other auto dealer friends, as I have a strong network in the industry.

Michael Fhima

Michael Fhima

President, Clairmount Group

What you have achieved in one month is amazing. The report you're giving me is excellent. I want to bring it to the board meeting and ask them to dedicate more budget to the AEO initiative.

We Store Frozen logo

Brett Henderson

CEO, We Store Frozen

How we work

We measure before we claim

Four rules we hold ourselves to on every engagement and every finding we publish.

We ask each question more than once

In our research measurements every question is asked at least three times, and repeated on another day before we believe a change.

We never pool engines

ChatGPT, Google AI Overviews, Perplexity, Claude and Gemini read different parts of the web. A result measured on one engine is reported for that engine only.

We publish a finding only with its scope

Every finding we quote names the engine, the kind of question and the sample it was measured on.

We record which model answered

Every measurement records the model we asked for and the model that actually answered, so a quiet model change never passes as a real result.

More about our team and research

FAQs

Everything you need to know. Can’t find the answer you’re looking for? Let's have a chat.
Book a call

What is AEO, and how is it different from SEO?

AEO (Answer Engine Optimization) focuses on how AI systems understand, synthesize, and present information. SEO optimizes for clicks while AEO optimizes for inclusion, accuracy, and representation inside AI-generated answers.

They’re related, but they’re not interchangeable.

Will AI-written content hurt my search visibility?

Not for being written with AI. Google says “appropriate use of AI or automation is not against our guidelines” and rewards “original, high-quality content” however it is produced (Google Search Central, February 2023).

What it acts against is automation used mainly to manipulate rankings, such as many pages that add nothing. That is why Originum starts from your own material, not from a prompt.

Will the content sound like me?

It starts from your own words. The interview captures your stories, examples and opinions, and Originum writes from those answers rather than from a blank prompt.

You can read and edit every draft before you publish it.

How much of my time does it take?

Most of your time goes into the interviews, one for each topic you target: answering questions about your business, your customers and what you have learned. After that, Originum does the writing, and your part is reading and publishing the drafts.

With the Supervised plan, our managed AEO service, we do the rest for you, from A to Z.

Which AI engines do you measure?

Lenz tracks AI visibility on ChatGPT, Gemini, Perplexity, Claude, Grok, Google AI Overviews and Google AI Mode.

Each engine is reported on its own, because each one reads different parts of the web, and a result on one engine is never moved to another.

How are Originum and our managed AEO service priced?

Originum has one subscription plan, and the Supervised plan, our managed AEO service, is priced for each company, so there is no public price list.

We go through both on the call, and you leave knowing what each would cost you and what we would do first.

Can you guarantee results?

No. No one controls what an AI engine writes.

We commit to original work, to measuring it the same way before and after, and to telling you plainly what moved and what did not.

We are a small SaaS company and ChatGPT names three competitors but not us. What do we do first?

Start with the free report. It asks ChatGPT and Gemini the questions your buyers ask and shows which companies each one names instead of you.

Then book a call. We go through the gaps with you and set you up with Originum or the Supervised plan, our managed AEO service.

I run a small business and have no time to write. How do I get what I know onto my website?

Answer an interview instead of writing. For each topic you target, Originum asks about your customers, your examples and your opinions, then writes pages, blog posts and social posts from your answers, with an originality score on each draft.

You read, edit and publish. If you would rather not do even that, the Supervised plan, our managed AEO service, does it for you, from A to Z.

I am a creator, and AI writing tools make my posts sound like everyone else’s. What does Originum do differently?

It starts from you, not from a blank prompt. A guided interview draws out your stories, examples and opinions, and Originum writes from those answers.

Each draft gets an originality score: how much of it comes from your own material rather than from what is already published.

Explore

  • Originum: from what you know to original content
  • Blog: guides on AEO and AI search
  • AI case studies
  • Free AEO tools
  • Events and webinars

See How Your Brand
Appears in AI.

Get your free AI visibility reportBook a call
Elementera
Be the brand AI recommends

Elementera turns what a business knows into original content for AI search, and measures how AI engines describe and recommend it.

Product
OriginumManaged AEO ServicesLenzBook a Call
Learn
BlogCase StudiesFree ToolsResourcesResearchEvents
Guides
What is AEOAEO vs SEOAI visibility funnelllms.txt guide
Company
About UsContactSite map
hello@elementera.comTrustPrivacy PolicyTerms of Service

Supported by

Google
Microsoft
NVIDIA
Cloudflare
Anthropic

Machine-readable summary: llms.txt · Company facts