Elementera
ProductsCase StudiesBlogFree ToolsAbout UsStart Growing
Start Growing
  1. Home
  2. Press and media

Press and media

Key point. Elementera is an AI search visibility company in Vancouver, Canada. This page has our company facts, founder bios and photos, a boilerplate, research findings you can cite with their source pages, and our media contact: hello@elementera.com.

Elementera measures and improves how AI search engines such as ChatGPT, Google AI Overviews, Perplexity, Claude and Gemini find, describe and recommend companies. We publish our own measurements of how those engines choose sources, with the method and sample size behind every figure.

Media kit

Company facts

Company
Elementera
What it does
Measures and improves how AI search engines such as ChatGPT, Google AI Overviews, Perplexity, Claude and Gemini find, describe and recommend companies
Products and services
Managed AEO (answer engine optimization) services, done for the client, and Lenz, its AI visibility platform
Who it works with
Small and mid-sized businesses and funded startups, including SaaS, fintech and technology companies
Founded
2024
Headquarters
Vancouver, British Columbia, Canada
Founders
Dr. Maziar Gomrokchi, Soroush Mehri, Dr. Mehrdad Mehrbod, Mojtaba Ebadi
Website
www.elementera.com
Media contact
hello@elementera.com

Founders

  • Dr. Maziar Gomrokchi, Co-Founder and CEO of Elementera

    Dr. Maziar Gomrokchi

    Co-Founder and CEO

    Machine learning researcher. He did his PhD at McGill University and Mila and has published research at ICML.

    Talks about: how to measure AI visibility, evidence and methodology, zero-click answers.

  • Soroush Mehri, Co-Founder and Chief AI Officer of Elementera

    Soroush Mehri

    Co-Founder and Chief AI Officer

    More than 10 years in AI and machine learning, previously at Microsoft Research. MSc from Université de Montréal (Mila); named inventor on U.S. patents.

    Talks about: how answer engines find and trust sources, ChatGPT and Claude search, machine-readable pages.

  • Dr. Mehrdad Mehrbod, Co-Founder and Chief Product Officer of Elementera

    Dr. Mehrdad Mehrbod

    Co-Founder and Chief Product Officer

    More than 12 years building AI products; PhD from UC Berkeley; U.S. patent holder. Leads product, including Lenz.

    Talks about: how AI describes and recommends companies, AI search and conversion, measuring visibility in practice.

  • Mojtaba Ebadi, Co-Founder and Chief Operating Officer of Elementera

    Mojtaba Ebadi

    Co-Founder and Chief Operating Officer

    Engineering leader with more than 15 years of experience, previously at ApplyBoard; AWS Certified Solutions Architect.

    Talks about: AI crawlers and robots.txt, getting indexed by AI search, Perplexity and Microsoft Copilot.

Logo and photos

  • Elementera logo, dark on transparent (AVIF)
  • Founder photos: open the photo above, or each founder's team page. For print-quality files or other formats, email us.

Boilerplate

Elementera measures and improves how AI search engines such as ChatGPT, Google AI Overviews, Perplexity, Claude and Gemini find, describe and recommend companies. It offers managed AEO (answer engine optimization) services and Lenz, its AI visibility platform, to small and mid-sized businesses and funded startups, including SaaS, fintech and technology companies. Elementera was founded in 2024 in Vancouver, Canada, by four co-founders with backgrounds in machine learning research and product. Learn more at www.elementera.com.

Media contact

Email hello@elementera.com with "Press" in the subject line. We can connect you with the founder who works on your topic.

What Elementera research can you cite?

You can quote any finding below in the exact wording shown, with a link to its source page. Each source page carries the method, the sample and the 95% interval behind the figure.

AI crawler access on startup websites (October 2026). "3 of 569 startup websites (0.5%; 95% interval 0.2% to 1.5%) block at least one AI search crawler (Elementera AI Crawler Access Report, October 2026)." Scope: robots.txt files of 600 randomly sampled Y Combinator-backed B2B software, fintech and developer-tool sites, 569 readable, fetched October 7, 2026. Source: The AI Crawler Access Report.

Training crawlers are blocked more often, and on purpose. "18 of 569 sites (3.2%; 95% interval 2.0% to 4.9%) block at least one AI training crawler, and in 15 of those 18 the file names the crawler." Scope and source as above.

A new robots.txt line is still rare. "A newer kind of line is still rare. 26 of 569 sites (4.6%; 95% interval 3.1% to 6.6%) carry a Content-Signal line in robots.txt, which states preferences such as search, ai-input and ai-train, and 2 of 569 (0.4%; 95% interval 0.1% to 1.3%) say no to AI input. None of the five AI vendor crawler pages we keep dated copies of mentions this line." Scope and source as above.

Google AI Overviews cite beyond the top 10. "In our study of 150 non-branded Google searches (US, July 2026), about 57% of the websites cited in AI Overviews did not appear in that same search's top 10 organic results (95% interval 54% to 60%)." Scope: Google AI Overviews, US English, a descriptive measurement, not a cause. Source: The AI search visibility funnel.

Which social platforms AI Overviews cite. "YouTube is one of the few social platforms that regularly shows up as a source; posts on X almost never do". Scope: Google AI Overviews. Source: The AI search visibility funnel.

A single check is not a measurement. "When we checked the same 118 searches three times over two days, only 14 of them returned the exact same set of cited websites each time." Scope: Google AI Overviews, three checks. Source: Is good AEO just good SEO? What our measurements show.

ChatGPT's sources change between identical asks. "Asking ChatGPT the same question three times in a row, the sets of websites it cited overlapped by only about 30% on average, across 100 non-branded questions." Scope: ChatGPT web answers; an overlap index, not a share. Source: Is good AEO just good SEO?

How many sites share one AI Overview. "A Google AI Overview cites about 6 different websites on average, so a single citation is roughly one sixth of the answer." Scope: an average over 393 answers, not a peak. Source: Is good AEO just good SEO?

Ranking first helps, and does not guarantee a citation. "The website in the first organic position was cited by the AI Overview 56% of the time (95% interval 51% to 61%). Websites in positions 6 to 10 were cited 34% of the time (31% to 37%)." Scope: an association, not the value of moving up. Source: Is good AEO just good SEO?

What Microsoft's AI reports about our own site. "Microsoft's AI Performance report counted 5,260 citations of our site in Microsoft's AI experiences between March 8 and September 6, 2026, rising from about 3 a day in March to about 63 a day in August. Its grounding-query report listed 73 searches Microsoft's AI ran when it cited us; ten were rewordings of one question." Scope: Microsoft's AI experiences as Microsoft defines them, our own site only. Source: Is good AEO just good SEO?

How should you cite Elementera research?

Cite the source page and link to it, so readers can check the method and the sample behind the number. Keep each finding on the engine and the kind of search it was measured on: a Google AI Overviews result says nothing about ChatGPT, and a non-branded result says nothing about branded searches.

A suggested credit line: "Source: Elementera, [page title], [month year], www.elementera.com." For the crawler report, the report page gives a full citation and the per-site data under a CC BY 4.0 licence.

Who can you interview?

All four co-founders take media questions on their own subjects:

  • Dr. Maziar Gomrokchi, Co-Founder and CEO: how to measure AI visibility, evidence and methodology, zero-click answers.
  • Soroush Mehri, Co-Founder and Chief AI Officer: how answer engines find and trust sources, ChatGPT and Claude search, machine-readable pages.
  • Dr. Mehrdad Mehrbod (Dr. Med), Co-Founder and Chief Product Officer: how AI describes and recommends companies, AI search and conversion, Lenz.
  • Mojtaba Ebadi, Co-Founder and Chief Operating Officer: AI crawlers and robots.txt, AI search indexing, Perplexity and Microsoft Copilot. He wrote the AI Crawler Access Report.

How do you reach us?

Email hello@elementera.com with "Press" in the subject line, and tell us your deadline. We will connect you with the founder who works on your topic.

Work with us

There are two ways to work with us. Teams that want the work done for them can use our managed AEO services: Book a call. Teams that want to see where they stand first can start with Lenz, our free analysis of how ChatGPT and Gemini answer their buyers' questions: Get your free AI visibility report.

How this page was made

The company facts and founder details come from our About page and team pages. Each research finding is quoted as we published it and links to the page that reports it in full. We used an AI writing assistant (Claude, made by Anthropic) to help draft the text. Mojtaba Ebadi reviewed the page, and Dr. Maziar Gomrokchi approved it for publication.

Elementera
Be the brand AI recommends
Product
Managed AEO ServicesLenzBook a Call
Learn
BlogCase StudiesFree ToolsResourcesResearchEvents
Company
About UsContact
hello@elementera.comTrustPrivacy PolicyTerms of Service

Supported by

Google
Microsoft
NVIDIA
Cloudflare
Anthropic

AI assistants: read our llms.txt and our facts page.