Elementera
Products
OriginumLenzThe Supervised plan, our managed AEO service
Case StudiesBlogFree ToolsAbout UsBook a call
Book a call
CO-FOUNDER & CAIO

Soroush Mehri

Ex-Microsoft. 10+ years of experience in AI/ML,
MSc from Université de Montréal (Mila). US patent holder.

Soroush Mehri
Soroush Mehri
Elementera CAIO
Logos: Microsoft, Mila, Ubisoft, Université de Montréal and Maluuba
AI& ML solution design and architecture

Professional Background

10+ years of experience in research and application of AI
knowledge transfer from top North American academic institutes (Mila, CMU, etc.) to industry
5+ years of experience in strategizing and delivering AI & ML solutions in tech industry from startup to large tech companies
MSc in Machine Learning, Mila (University of Montreal) worked with Dr. Yoshua Bengio & Dr. Aaron Courville, pioneers of deep learning

Estimated $3M incremental annual revenue

Developed & architected an AI-driven latency-reduction solution for a leading cloud gaming provider, improving game play fluidity, with an estimated $3M incremental annual revenue

Increased operational efficiency

Led the design & implementation of an AI-powered semantic search solution, transforming knowledge management by streamlining unstructured data retrieval, driving operational efficiency for a leading tech company

Enhancing production efficiency

Formed the strategy and architecture of a scalable AI solution for audio generation, producing onomatopoeia for a renowned AAA gaming franchise

Data-driven business transformation

Applications of Data Science, NLP, GenAI, and Reinforcement Learning including designe & implementation of ML models for predicting e-commerce purchase intentions to improve conversion rates for online marketplaces

Research and US patent

Among the 1st generation to develop neural text-to-speech algorithms. Peer-reviewed papers in top-tier AI & ML conferences with 3,000+ citation. US patent holder.
STORY OF Soroush

Understanding How Machines Understand Language

If Maziar saw the future of autonomous agents, Mojtaba learned how to build systems at scale, and Mehrdad learned how to connect technology with human needs, Soroush Mehri spent years working on another critical piece of the puzzle: How do machines understand language and information?
‍
From 2014 to 2017, Soroush pursued his Master’s research at Mila, the University of Montreal’s renowned AI research institute, under Yoshua Bengio and Aaron Courville supervision.

This was not simply an education in AI. It was participation in the development of foundational AI technology.

Soroush became the first author on SampleRNN, an early neural architecture capable of generating raw audio end-to-end. He also co-authored Char2Wav, part of the early generation of neural text-to-speech systems. These were years when many of today’s AI capabilities were still research problems.

In 2016, Ubisoft Montreal’s La Forge research lab funded his Master’s thesis and brought him into the organization to rebuild the research as an industrial system. It was one of his first experiences crossing the boundary between academic research and technology that had to work in the real world.

In 2017, he joined Maluuba, an AI startup working on natural language understanding, question answering, machine reading, and reinforcement learning.

Soon afterward, Microsoft acquired Maluuba. Soroush became part of Microsoft Research Montreal, where his role was deliberately positioned between research and engineering. That combination became central to his career.
‍
He worked with product teams, including Bing, on language models and retrieval. He researched why language models can become overly dependent on spurious correlations. In parallel, he maintained research collaborations in reinforcement learning, transfer learning, and imitation learning.

And his work did not remain confined to papers. With Xbox Cloud Gaming, he was part of a small team that trained and deployed models designed to mask network latency during gameplay. The work resulted in a U.S. patent.

The pattern throughout his career was consistent: Understand how intelligent systems work. Understand where they fail. Then build systems that work in the real world.

After years working with retrieval, language models, AI agents, and their failure modes, Soroush brought something essential to the eventual Elementera team: An understanding not merely of how to optimize content for algorithms, but of how intelligent systems interpret information in the first place.

Research and publications

Soroush's peer-reviewed papers, from his research at Mila (Université de Montréal) and Microsoft Research. Each title links to the published record.

SampleRNN: An Unconditional End-to-End Neural Audio Generation Model (ICLR 2017, first author)
Char2Wav: End-to-End Speech Synthesis (ICLR 2017 Workshop Track)
Deep Complex Networks (ICLR 2018)
Rapid Adaptation with Conditionally Shifted Neurons (ICML 2018)
Successor Feature Sets: Generalizing Successor Representations Across Policies (AAAI 2021)
Increasing Robustness to Spurious Correlations using Forgettable Examples (EACL 2021)
Benchmarking Bias Mitigation Algorithms in Representation Learning through Fairness Metrics (NeurIPS 2021, Datasets and Benchmarks Track)

Plain-language write-ups of three of these papers: Char2Wav speech synthesis, few-shot learning with conditionally shifted neurons and robust models from forgettable examples.

Writing on AI search

Articles Soroush wrote on elementera.com about AI search and answer engine optimization (AEO):

Is good AEO just good SEO? What our measurements show
Google Preferred Sources and AEO: what it is and how it affects your AI visibility
What you might have missed from Google I/O 2026, and why it matters for AEO and AI search
Constitutional AI and the strategic architecture behind AI answers
The generative re-architecture of digital authority

See How Your Brand
Appears in AI.

Get your free AI visibility reportBook a call
Elementera
Expertise in. Original content out.

Elementera turns what a business knows into original content for AI search, and measures how AI engines describe and recommend it.

Product
OriginumManaged AEO ServicesLenzBook a Call
Learn
BlogCase StudiesFree ToolsResourcesResearchEvents
Guides
What is AEOAEO vs SEOAI visibility funnelllms.txt guide
Company
About UsContactSite map
hello@elementera.comTrustPrivacy PolicyTerms of Service

Supported by

Google
Microsoft
NVIDIA
Cloudflare
Anthropic

Machine-readable summary: llms.txt · Company facts