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CO-FOUNDER & CEO

Maziar "Maz" Gomrokchi, PhD

AI/ML scientist with 20+ years of research & industry experience.
Ex-Google DeepMind, MIT, Harvard, Mila. McGill-Mila PhD.

Dr. Maz Gomrokchi
Dr. Maz Gomrokchi
Elementera CEO
Logos: Google, MIT, Harvard University, DeepMind, McGill University and Mila
Strategic AI Leadership

Professional Background

20+ years of extensive experience in the AI industry
10+ years of proven leadership expertise in driving innovation and strategic initiatives in AI
Delivered AI/ML services to organizations across diverse industries, guiding them from ideation to impactful implementation
PhD in Machine Learning, McGill University & Mila (Ranked #1 Machine Learning Institute, Directed by Dr. Yoshua Bengio)

Optimizing AdTech Operations

Developed an AI-powered marketingengine for one of the top three global AdTech firms, improving ROI by 5X and reducing annual ad costs by $3.5M through real-time bidding and budget optimization.

Scaling Campaign Efficiency

Designed an AI-based campaign optimization platform that increased scalability by 50 times and reduced costs by $1.6M annually for a global AdTech and e-commerce agency.

Enhancing Retail Analytics

Conceived a deep learning and natural language processing-based system to analyze social media trends, resulting in a 75% increase in campaign alignment and a 40% boost in returns for an e-commerce startup.

Streamlining SEM Strategy

Designed an SEM simulation framework powered by Monte Carlo methods, delivering multimillion-dollar savings in advertising spend and optimizing strategic decision-makingfor a major AdTech player.

Research & Strengthening Data Privacy

Authored more than 25 peer-reviewed papers presented at leading AI/ML conferences. Implemented privacy-preserving ML solutions, including differential privacy & homomorphic encryption, for a major North American hospital, ensuring HIPAA compliance & enabling secure use of sensitive healthcare data.
STORY OF Dr. Maz

Seeing the Age of AI Agents
Before It Arrived

Long before AI became a business buzzword, Maziar was fascinated by a simple question: Could machines act intelligently on their own?
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As an undergraduate computer science student, his fascination with intelligent machines led him to humanoid robotics and the RoboCup Rescue Simulation. In 2003, during the second year of his undergraduate studies, he began working in the field. By 2005, he had assembled a team of five developers to compete internationally in the RoboCup Simulation Rescue competition. They finished sixth in the world.

But robotics was only the beginning. Maziar became increasingly interested in a deeper question: how could autonomous agents make decisions in complex environments where they had to compete, cooperate, and respond strategically to one another? That led him to trading agents and the Trading Agent Competition Market Design, where autonomous software agents competed in simulated markets.

In 2007, his team finished third internationally, followed by a first-place world ranking at the competition held at the University of Michigan, Ann Arbor, under the direction of Michael Wellman and with sponsorship from Google and Yahoo.

His first major award was presented at IJCAI 2009 at Caltech in Pasadena. He also published his first academic paper. From there, Maziar’s journey expanded into the international AI research community, particularly around multi-agent systems, algorithmic game theory, and intelligent decision-making. In 2011, he started his PhD at McGill University, where he worked on quantum information theory under Patrick Hayden.

Then AI began accelerating. While attending ICML in New York in 2016, at a time when DeepMind had recently been acquired by Google and OpenAI was beginning its journey, Maziar received an opportunity to join an emerging team of AI scientists.

He chose a different path. Rather than joining the rapidly growing wave immediately, he continued working on something he believed would become increasingly important: privacy-preserving deep reinforcement learning.
His research brought him into close collaboration with the emerging deep learning community at Mila, one of the world’s leading AI research institutes, where he worked alongside top-tier researchers including Yoshua Bengio.
He continued collaborating with Google DeepMind researchers through 2020 and remained deeply involved in AI research while increasingly working with industry. Beginning in 2018, he became an AI consultant to companies and research organizations, translating advanced AI research into practical applications.
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Then came the moment that changed the direction of his entrepreneurial thinking. It was December 2022, at NeurIPS, when ChatGPT was publicly introduced. For most people, generative AI seemed to arrive almost overnight.

For Maziar, it was different. He had spent years watching the underlying technologies develop. He understood what was coming next. If AI systems could understand language, reason about information, use tools, and increasingly act autonomously, then eventually AI agents would become an active layer between people and the internet.

The question was no longer simply How do people find brands? It was becoming: How will AI agents find, understand, evaluate, and recommend brands?

Maziar saw a missing piece. Businesses would need a way to monitor how AI agents perceived them, understand what those systems knew about them, and communicate with those systems effectively.

That insight would eventually become one of the foundations of Elementera.

Research and publications

Dr. Gomrokchi's peer-reviewed papers on reinforcement learning, privacy in machine learning and reproducibility. Each title links to the published record; his full list, including earlier work at Concordia University on trust between software agents, is on Google Scholar.

Differentially Private Policy Evaluation (ICML 2016)
Reproducibility of Benchmarked Deep Reinforcement Learning Tasks for Continuous Control (Reproducibility in Machine Learning Workshop, ICML 2017)
Locally Persistent Exploration in Continuous Control Tasks with Sparse Rewards (ICML 2021)
Membership Inference Attacks Against Temporally Correlated Data in Deep Reinforcement Learning (IEEE Access, 2023, first author)
Full list on Google Scholar

Writing on AI search

Articles Dr. Gomrokchi wrote on elementera.com about AI search and answer engine optimization (AEO):

The AI search visibility funnel: eight places a company drops out of AI answers
Generative Engine Optimization: what the GEO paper actually shows for your business
How to do prompt research for AEO and AI search optimization
AI visibility audit checklist: what a good audit covers for SMBs
Why choose answer engine optimization (AEO) for AI search optimization
Inside Google's first year of AI Mode

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