Ad creative ideas from what your brand already knows
Ad concepts, hooks and briefs from what your founders, sales and support teams already know.
What does Originum do for ad creative ideas?
Ad creative ideas work best when they come from what your brand already knows. Originum, the content engine from Elementera, interviews the people closest to your customers and turns their answers into ad concepts, hooks and briefs. Each concept carries an originality score, so your next round of ads is new, not another variant of last month's winner.
Why new ads keep looking like old ones
- Most new ads are variants of last month's winner.
- The best material, your customers' objections and stories, sits with your sales and support teams.
- In a 2024 study in Science Advances, stories written with AI-generated ideas were rated more creative one by one, yet came out more similar to each other.
How Originum finds original ad creative ideas
A guided interview.
Originum interviews your founders, sales and support teams about objections, stories and proof.
Concepts in your brand's voice.
Their answers become ad concepts, hooks and short creative briefs.
An originality score on each concept.
Originum gives each draft an originality score: how much of it comes from your own material rather than from what is already published.
You decide what ships.
Your team picks the concepts worth producing and drops the rest.
What you get
- Ad concepts built on your customers' real objections and stories
- Ad hooks for the first seconds of a video or the first line of a post
- Short creative briefs your designer, editor or UGC creator can work from
- An originality score on each concept
What it looks like for a payroll company
Guided interview with the support lead at Example Payroll Co.
What do customers ask before they switch?
“Whether their contractors abroad get paid on the same day as their staff.”
Ad concept
Hook: Your team is in three countries. Payday is still one day. Brief: open on a founder checking payroll at midnight; close on every contractor paid together.
Originality score: how much of this draft comes from the interview rather than from what is already published.
Frequently asked questions
How do I come up with new ad concepts that are not variants?
Start from what your company knows and your competitors do not. Originum interviews your founders, sales and support teams about objections, stories and proof, then turns their answers into new ad concepts. Each concept carries an originality score, so you can see which ideas come from your own material.
How do I make ads that are different from my competitors' ads?
Build them on material only you have: your customers' objections, your team's stories and your proof. The guided interview collects that material, and the originality score on each concept shows how much of it comes from your own material rather than from what is already published.
Can Originum write ad hooks and creative briefs?
Yes. For each concept Originum drafts hooks and a short creative brief that your designer, video editor or UGC creator can work from. The concepts are text, and production stays with your team.
Can I use these ad creative ideas for Facebook ads and UGC ads?
Yes. The concepts, hooks and briefs are written as text, so they can feed Facebook and Instagram ads, short video ads and briefs for UGC creators.
Who gets interviewed?
The people closest to your customers: founders, sales and support. They hear the objections and stories that make an ad specific to your brand.
Start with one interview
Tell us which channel comes first, and we set up your guided interview.