Original social media content in your own voice
A weekly set of posts, short video scripts and carousel outlines from a guided interview.
What does Originum do for social media content?
Original social media content starts with what you know. Originum, the content engine from Elementera, interviews you, then turns your answers into a weekly set of posts, short video scripts and carousel outlines in your own voice. Every idea carries an originality score, so your feed stays yours, not another copy of the trend.
Why so many feeds look alike
- A feed built on trends looks like every other feed that follows them.
- The ideas only you have rarely make it from your head into a post.
- In a 2024 study in Science Advances, stories written with AI-generated ideas were rated more creative one by one, yet came out more similar to each other.
How Originum creates original social media content ideas
A guided interview.
Originum asks you about your work, your customers and the opinions you would defend.
A weekly set in your voice.
Your answers become posts, short video scripts and carousel outlines that sound like you.
An originality score on each draft.
Originum gives each draft an originality score: how much of it comes from your own material rather than from what is already published.
You decide what ships.
You keep the ideas you like, change what you want and post on your own schedule.
What you get
- A weekly set of social media content ideas from your own material
- Posts for LinkedIn, Instagram and other feeds
- Short video scripts and carousel outlines
- An originality score on each draft
What it looks like for a payroll brand
Guided interview with the founder of Example Payroll Co.
What question do you answer every week?
“Whether to hire someone abroad as a contractor or as an employee.”
This week's set
Post: contractor or employee, the question to ask first. Short video script: the founder explains the payday mistake in under a minute. Carousel outline: what changes when a contractor becomes staff.
Originality score: how much of this draft comes from the interview rather than from what is already published.
Frequently asked questions
How do I come up with original content ideas every week?
Start each week from your own material. Originum interviews you, then turns your answers into a weekly set of social media content ideas: posts, short video scripts and carousel outlines. Each draft carries an originality score, so you can see which ideas come from your own material.
Is there a content tool for creators that keeps my own voice?
Originum is a content engine for brands and creators that starts from a guided interview with you, so the drafts are built from your stories and opinions and written to sound like you. You edit and approve every draft.
Can Originum give me newsletter content ideas too?
Yes. The same interview can feed newsletter content ideas as well as social posts, so your newsletter and your feed say the same things in your voice.
Which formats does Originum cover for social media?
Posts for LinkedIn, Instagram and other feeds, short video scripts and carousel outlines. You choose the channels, and each format is drafted from the same interview.
How is this different from following trends?
A trend gives everyone the same idea at the same time. Originum starts from what you know, and the originality score shows how much of each draft comes from your own material rather than from what is already published.
More use cases and resources
Start with one interview
Tell us which channel comes first, and we set up your guided interview.